Alice Audouin Consulting and Perspectives Lab present the international trends survey ”Go for Green, Green Living and Thinking”. This international 150-page report (Europe, USA and China) takes a look at the rising importance of the environment; lifestyle; consumption and contemporary art.

It identifies key trends, tribes and weak signals; it provides historical perspectives, values and case studies. It identifies twenty emblematic artists and scouts of the future post-carbon world. It includes 20 interviews with experts, and provides sustainable guidance for companies, brands and products.

Richly illustrated and featuring numerous examples in innovation, this survey is a real pass to identifying, innovating and thriving in the world of tomorrow.

Content of the survey (150 pages,  in French and English) :

• Historical perspective in Europe, USA and China (5 pages)
• Background / weak signals 12 context elements / weak signals (24 pages)
• Values (3 pages)
• Trends 10 trends (60 pages) : For each: description, semantic and visual codes, focus art, out of the box (implementation ideas at group, company, product level)
• Typologies of consumers 6 typologies (15 pages)
• Case studies 3 cases Patagonia, C&A, LVMH (6 pages)
• Index / Glossary

The survey is sold as a complete presentation in your organisation.
Custom-made presentations are available as well as as Focuses (art, sectorial, geographical)

Contact us:

Alice Audouin alice@audouinconsulting.com
Marguerite Courtel marguerite@audouinconsulting.com